The 8 Best E-commerce Marketing Tips for 2018
If you own an E-commerce business, you know how important it is to have solid marketing strategies in place. Here are this year’s best E-commerce marketing tips to help improve your traffic and drive sales.
If you don’t know how to market your E-commerce store, making money is going to be hard. Yet, if you don’t know much about marketing, you may feel as though your hopes of owning a profitable E-commerce store are no longer possible.
Fortunately, marketing your E-commerce store isn’t as hard as you might think.
Keep reading and you’ll discover 8 E-commerce marketing tips that’ll help your store get the attention it deserves. Put these tips into action and it won’t be long before you’re store is so popular, you’ll need to hire some help.
Let’s begin!
1. SEO
SEO can take a long time to ‘kick in.’ If you’re patient, SEO can be one of the best ways to market and drive sales for your E-commerce store.
You can break SEO down into three main components:
- Keywords
- Content
- Links
First, you need to figure out which keywords are worth targeting. Pick the right keywords and you’ll be able to put yourself in front of people who are ready to hand you money. Pick the wrong keywords and your site may have high traffic numbers, but you won’t get the revenue you’re expecting.
If you’re struggling to identify the right keywords, think about using the Google Keyword Planner. This tool helps people who use the Google AdWords platform. Type in a relevant keyword, review the most expensive ones and begin targeting them in your post.
You target these keywords by creating content around them. Odds are you have competitors, so you need to make sure your content is better than competitor content. This’ll ensure search engines deem your content worthy of ranking higher than competing content.
If you produce quality content, it will be easier for you to generate links. People won’t mind linking to content that provides useful information to their readers.
2. AdWords Search Ads
AdWords Search Ads can help you drive near-instant results from your marketing. If you get things right, it is likely you will be able to drive a flood of sales within hours.
Earlier, we discussed a tool called the Google Keyword Planner. This tool will help you figure out which keywords you should target with your search campaigns.
As alluded to earlier, the more expensive a keyword is, the better it is at generating revenue. Your ability to target such keywords is going to depend on your budget. If you’re not able to spend a lot, you may want to focus on other forms of marketing.
3. YouTube Ads
YouTube is a huge platform. Most of your target audience is likely spending time on this platform. YouTube is one of the ad products provided by the AdWords platform. If you want to create a YouTube ad, you’ll need to do so via AdWords.
You need to make sure you create an engaging video. If you’re not sure how to do this, think about studying other video ads. You’ll tend to find that the first 5 seconds or so are the most important. If you aren’t able to grab the viewer’s attention during that time, people will skip your ad.
4. Sponsor Instagram Influencers
Instagram is another huge platform. Again, this means your target is easy to find here.
If you’re going to sponsor an influencer, first take a look at the relationship they have with their audience. If the level of engagement is low, it is not a good sign. The followers likely don’t have a close relationship with the influencer. As a result, they’re likely not going to take definitive action when a product is being recommended.
You’ll tend to find Instagram Influencers will want an image of your product. If you’re not a good photographer, you should hire some help from a professional company like Pixel Pix Product Photography. If you’d like to learn more about this company, visit this link.
5. Sponsor a Podcast
Podcasts are quickly becoming the chosen form of communication between influencers and their audience. There are more people listening to Podcast than ever before.
It’s hard to gauge engagement levels when reviewing which podcast you should sponsor. You should place a lot of focus on finding a podcast that has an audience that’ll resonate with your product.
Sponsoring a podcast is not easy. You may need to run a few experiments before you find a podcast that brings you the exposure you’re after.
6. Google Shopping Ads
The good thing about Google Shopping Ads is that they’re eye-catching.
These are the ads you’ll see when you type in the name of a certain product into Google. You aren’t able to target your ads with precision when using this ad product. Google will take care of the targeting. All you need to do is upload your product list and set your budget.
Setting up these ads can be a little bit tricky. If you do not consider yourself technical minded, think about hiring someone to give you a hand with this.
7. Paid Blog Review
This approach is like influencer marketing combined with SEO. There are blogs that’ll review your product for an upfront fee. These blogs are good because they’re unbiased. They also tend to be transparent about the money received.
This is all helpful because the people reading the review will now take it seriously. Again, the key is finding a blog with an audience that’ll find your products relevant.
8. Facebook Ads
Facebook has a lot of users, which again, means it is useful for any kind of E-commerce store. If you spend some time tinkering with the targeting settings, you should be able to find people interested in buying your products.
Facebook Ads is not easy to get right the first time around. Make sure you’re willing to lose some money initially. This money will help you learn how the platform works and what it takes to create relevant ads that generate revenue.
Are You an E-commerce Marketing Expert?
E-commerce is a great way to earn some money. But if you don’t know much about E-commerce marketing, your odds of earning money are very low.
In this post, we’ve taken a look at some of the things you can do to market an E-commerce store in 2018. Each E-commerce store has different needs. You need to think about which option is best for your kind of store.
If one method doesn’t work out, that is fine. Move onto the next work and it shouldn’t be long before you begin to achieve some real results.
Want to learn how to write a business plan? Check out this blog post to learn how.
