The packaging design you see in stores might look appealing. There are instances when you don’t know the actual product but you decide to buy it anyway because of the packaging. Before the products hit the shelves in grocery stores and other places, they have gone through a lot. Here are the steps involved in bespoke packaging.
Brainstorming ideas
The design should not come from one person alone. It must be a collection of different ideas that were refined several times. Those ideas must also be inspired by various sources. Investigation and research help a lot. You can meet with the people working with you to discuss the right ideas for the packaging. This can happen several times until you agree on what elements to include in the packaging.
Develop the specific design
Ideas can be thrown here and there, but you can’t really visualise how they will look unless the specific design is there. Sometimes, things look great in our minds, but when we start looking at the actual design, we could think differently.
Of course, the design is not done by only one person. It is refined until the perfect packaging design comes out. Images could be altered, colours changed, and text improved. The goal is for the product to be more appealing especially for people who only judge the product by its label.
Test marketing
You can’t just put out a package when it has not been tested yet. Testing is essential so that if the design fails, it can still be revised. This is also the time when more changes are incorporated to satisfy various standards. Analysis can be done based on the results of the tests.
Final production
If everything is perfect, it is time to do the final production. At this point, you can’t afford any mistakes. It would cost the business a lot of money. Imagine paying for packages that you have not used.
Choose the right packaging partner
The good thing when it comes to product packaging is that you don’t have to deal with it on your own. You can get help from experts. There are package design companies that will assign graphic artists to help you out. You will work together so that the ideas coming from your team will be blended with the ideas of the graphic designer. Your ideas might be great and they are helpful in terms of promoting your brand.
However, the graphic designer is more familiar with the elements that make a good product label. Therefore, you have to perfectly blend your ideas together so it will be aesthetically pleasing without being overwhelming.
Monitoring is important
You have seen major brands change their product packaging several times. This is perfectly normal. The package has to be checked and monitored. If they were effective in boosting the business, they might have to stay the same. On the other hand, if the results show that the package does nothing to help the company, you can alter it.
