If you’ve been anywhere close to the world of digital marketing in the last couple of years, you’ve probably heard of the term “buyer persona”. It’s become common parlance and it bandied about as if it’s as common term as ‘ice cream’ or ‘coffee’ are. However, not all people – be they in digital marketing, small business owners or freelancers – know exactly what it means. What is a buyer persona? The term ‘buyer persona’ refers to a complete representation of a user group’s demographics, psychographics, needs as well as
A healthy diet is key to maintaining a healthy lifestyle. From a young age, you’re taught to eat your fruits and vegetables, and to balance your food plate in order to sustain a well-balanced, healthy diet. However, just because a food is healthy, does that mean it’s good for our teeth? When it comes to oral hygiene, sugary foods and drinks are a big no. But what if that included more than the typical sweets and fizzy drinks? Here are some of the healthy foods that are bad for your
As the summer turns to fall and the fall gives way to winter, there are more things that have to change than just the clothes you’re able to wear outside. Big differences in temperature and overall weather patterns can wreak havoc with your body, especially in sensitive areas like your skin and eyes. So to help ensure that you’re able to stay comfortable regardless of how cold or dry your winter season will get, here are 3 tips for preparing your eyes for winter weather. Moisture Is Key Because the
The hospitality industry can be a very profitable business to be in, with the average revenue per available room in the US hotel industry being $85.96 in 2018. However, it is also an industry that requires a lot of knowledge and there are numerous laws and regulations that must be complied with. Here are top 5 tips for starting a small boutique hotel business successfully. 1. Research the laws and regulations Before making the decision to buy or lease premises for your boutique hotel, do your research regarding all of
There certainly is no shortage of hotel and alternative accommodation booking sites, but finding the one that provides you with the best prices and the unique services you want can be a bit tricky. While Reservation.com reviews are consistently positive – for its baseline services as well as its executive RCLUB program – do they really reflect the site’s overall quality? Long story short, yes they do. The Top Hotel Booking Sites While Reservations.com is my top pick for hotel and accommodation booking sites, there are also other great resources
