If you’ve been anywhere close to the world of digital marketing in the last couple of years, you’ve probably heard of the term “buyer persona”. It’s become common parlance and it bandied about as if it’s as common term as ‘ice cream’ or ‘coffee’ are. However, not all people – be they in digital marketing, small business owners or freelancers – know exactly what it means. What is a buyer persona? The term ‘buyer persona’ refers to a complete representation of a user group’s demographics, psychographics, needs as well as
There’s no doubt that the North of England is the best place in the world – or perhaps we’re just biased. Either way, there’s no denying that there are some amazing areas in the top half of the country. Whether you’re planning to make the permanent trip from the South to the North, or you already reside here and you’re looking for a fresh start somewhere not too far away, stick around because we’re exploring the best areas to live in the North. York First on the list has to
Nurses tend to be empathetic. That’s one of the reasons they’re attracted to providing care to patients in the first place. However, the heavy workload or repeated loss can cause emotional burnout with some of them. For other nurses, age and injury can make it hard to move patients and do the literal heavy lifting. One potential solution is moving into a different role. But the question for many is, where can they go that still utilizes their skills, and get paid well doing it? Here are five healthcare careers
If you choose to study online because you think it’s easier than a conventional school, you’re wrong. The courses offered in a regular school are similar to what you get if you opt for online study. The degree of difficulty is also the same. Once you finish the online program, you will be just as competent as anyone else who completed the program using a conventional method. The difference is that you can decide when to study and in what setting. There’s no need for you to show up in
My buddy Patrick Dwyer Merrill Lynch financial advisor and Miami resident believes that the school education system should be shaped in a far more flexible way in terms of teaching business and entrepreneurialism. Patrick has been in finance his whole life and he is massively passionate about passing knowledge on to the next generation. Patrick wants his children to get better opportunities than he had and this is why he believes that we should be tailoring our education system to support young business minds. I believe that Patrick has
For many Australians, taking on debt has become a normal part of daily life. Almost everything can be financed quickly and easily allowing you to move forward with purchases that otherwise might be out of reach. Lenders have made financing so convenient that it is easier than ever to secure funding for a holiday, education, home renovations or any other need that you might have. However, even with the accessibility of funding to people of all incomes and credit histories, financing might not always be the best course of action.
