Any opportunity to get your branding and business out in the public eye is a good one, including marathons and fun runs. However, given how different they can be from more traditional advertising avenues, it can take a little bit of extra thought and planning to nail your angle. How do you set up a sponsorship booth at such an event? Read on to find out.
Signage
First and foremost, signage, such as media walls, is going to be the most crucial element to consider. You want your business branding to stand out, and you want people to remember it the next time they see it. Hey, that’s the business that sponsored the fun run!
Alongside media walls, you can also use customized tents, banners, posters, and anything else suitable for outdoor use that shows off your branding in the best light.
Promotional Products
As a sponsor of a marathon or fun run, you are already doing a lot for the cause, but can you do more? You want people to get up close and personal, and you can do that with promotional products. Think of things people will need as they compete or volunteer in a marathon or fun run. Branded water bottles, pens, and lanyards can all be valuable products to hand out in the name of brand recognition.
The Right Team
While you’re not necessarily at a marathon to sell a product, it’s helpful if you have a team at the event that boasts all those sales traits. The more personable, outgoing, and friendly they are, the better they will be able to draw people to your sponsorship booth and relate to the crowds. Someone who lacks people skills and confidence will not be able to show off your business in the best light possible.
A Point of Difference
At any marathon, fun run, or similar event, there are bound to be dozens of sponsorship booths set up to cater to the masses. Some will be giving away water, others will be showing off their wares, and some just want to show their support and give a little information on the side. If you want your booth to stand out, then you need to create a point of difference.
That point could be having one of your staff members competing in the fun run, or having someone dressed up in outlandish gear as they do for the London Marathon. You could also incorporate interactive components into your booth that makes people remember it for all the right reasons. There are plenty of things you can do to make your business stand out.
Lead-Up Advertising
While people are going to see you at the marathon or fun run on the day (with the right signage, of course), it also helps if they know you are there beforehand, as well. Create some hype, advertise online, and make sure as many people know as possible that you have a sponsorship booth.
Social media will also prove to be an excellent avenue for advertising, so use it to your advantage. Let people know where you will be, what you will be offering, and what your booth looks like if possible.
Setting up a sponsorship booth can take a lot of hard work, but it can be worth it for the sake of brand recognition. You can also do your part for an event that may otherwise not exist at all without your help. Try out these tips above and enjoy a successful advertising exercise!
